Orbia

BRANDING // WRITING & STORYTELLING // ORG STRATEGY

Orbia is a conglomerate that used to be called Mexichem (exhaustive rebrand clearly necessary). On the heels of months worth of brand architecture work, we needed to create an identity that not only conveyed their transformation but held them accountable to it. The result is a living logo that changes every year based on how well the company lives up to its values. Pretty rad, right?