Cities United
Branding // Writing & Storytelling // Org Strategy
Cities United is a nonprofit that had far outgrown the brand it started with. They were always too focused on their work to rebrand. In 2020 IDEO launched a Racial Justice Impact Fund, building relationships with organizations like Cities United to deliver $2 million worth of design work. In this instance, our team wanted to accentuate the best of an already incredible organization and craft an identity that gave clarity, sharpness, and swagger to their incredible story. The result has to be one of the coolest non-profit brands out there. (San Francisco Design Week recognized this work with an award for communication design.)
